CLIENT: Peta Asia AGENCY: Ogilvy
If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur.
An event has launched today in Shengyang China to raise awareness of this issue, with a display of animal sculptures made from thousand of needles to address the pain these animal suffers. My applause to Ogilvy Beijing and support of Peta Asia in making this happen, lastly I would like to say I am proud to be apart in creating a website for this campaign. Please show your support by making a pledge on Fur hurts website.