CLIENT: Peta Asia AGENCY: Ogilvy
As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website
CLIENT: Mercedes China AGENCY: Ogilvy
A simple product site, simple to celebrate the beauty of SL class and it previous range.
CLIENT: Mercedes China AGENCY: Ogilvy
An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.
CLIENT: Mercedes China AGENCY: Ogilvy
Our objective is to change the perception of B-class as the new family car, a family not just about you and your spouse, a new family can mean anyone including your friends. The website expresses this through an exciting journey driving the B-Class. By using your weibo account we can analyze what type of driver you are and who could possibly be in your new family car. At the end it will generate a driver’s license for you to share with you and your friends.
Two things I like about this project, one is the fact we are repositioning the convention of a family car. Second is how we create interesting infographics out of social profile.
CLIENT: Mercedes China AGENCY: Ogilvy
The brief was to generate brand impression with younger audience through this special edition of the b-class called the night package. Of course, the first thing you notice about young people, is that they are not that active during the day. Their time is the night. On a teaser site, we showed the car cruising through nightlife spots around the world, slowly making its way, continent by continent, night by night, to Beijing, China. In order to make this experience even more memorable, you can only purchase this car at night.
CLIENT: GE AGENCY: IMAGINATION
A touchtable design for the GE innovation center, we created markers with a built RFID chip to activate navigation once placed on the touchtable. As you turn the marker, you can then control the viewing of the content.
CLIENT: GE AGENCY: IMAGINATION
An iPad for GE Lighting center in Xian China, the purpose is to educate potential GE clients about lighting products in different environment and energy consumption.
CLIENT: Standard Chartered Bank AGENCY: TBWA
We were asked to create a loan calculator on iphone. The creative part of this exercise was to turn boring information graphics into something more engaging. We made this into a web app for accessibility purpose.
CLIENT: SOCIAL MEDIA WEEK AGENCY: TBWA
Social Media Week is a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media. Our task was to amplify the conversation about Social Media Week, as a result we developed a website called Socializer. It is a visualizer made with html5 adpated for iphone and ipad, and people can see these conversation happening around the city in real time.
Iphone Version
Ipad Version
CLIENT: LEVIS AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story
CLIENT : TBWA GLOBAL AGENCY : TBWA
Our brief was to create a charity donation website for the flood in Thailand. The main focus was on a race against time, which meant the website has to reflect that by having live data. Each office were given a target, the closer they reach their donation target the closer the boat will get to Thailand on the google map.
CLIENT : LEVIS AGENCY : TBWA
A long-term Levi’s app for china with added features like, store finder, lucky draw coupons and social function for weibo. Find out more on app store
CLIENT: SMART CAR AGENCY: TBWA
This is a pitch for a Smart Car App, our brief was to educate potential Smart customers about fuel saving using a Smart car. So we came up with the idea of a personalized taxi meter, this mean you can change the value of what your saving from currency to candies.
CLIENT : LEVIS AGENCY : TBWA
The brief was to promote the Levi’s Roadwear collect with an engagement programme. The Levi’s Roadwear website invite users to submit their diary online with the incentive of winning a trip in Korean and Japan. In the campaign site we created a 3D road so everything within the site give a sense of travel, however there are some performance issue due to the lack of resource and time for this project.
CLIENT: SEMI-PERMANENT AGENCY: TBWA
Designed to accompany Semi-Permanent, a leading art and design conference, the Semi-Precious app let’s you store your ideas the moment they are spawned. During the 2-day event, all conference attendees are encouraged to keep track of their (Semi-)Precious ideas sparked by the many sharing sessions by leaders of the influential creative community. Structure your idea in a multi-level, multi-node display for future use, or share it to the Semi-Permanent ideas database to show everyone what inspired you during the event. Here is how it works.
CLIENT: LEVIS AGENCY: TBWA
To promote its After Dark collection, Levi’s has partnered TBWA\Tequila to launch a series of interactive videos for users to create their own nighttime adventure. Themed We Rule The Night , the campaign literally allows users to rule the videos by selecting what the characters will do or where they will go. Each option takes them further into the story to create a personalised video experience.
The campaign was talked about on Campaign Asia as well as Marketing Interactive . It was also shown on Best Ad on TV . On top of that, Levis After Dark won A Silver Effie in the apparel category, and also a bronze AME for most effective use of brand content
CLIENT: CSL ONE2FREE AGENCY: TBWA
A game to educate consumers of the HTC phone and android applications branded under CSL. The solution, Dream Factory, an AR game where you have to drag and drop apps using your literally using your head.
The game is now host on Sina Game .
CLIENT: New World Hotel AGENCY: TBWA
Global Campaign for New World Hotel
Click here to view the main website
CLIENT: STANDARD CHARTERED BANK AGENCY: TBWA
The Journey is a quarterly E-magazine for Standard Chartered Bank, the brief was to create something different. Given the freedom, we flipped the convention of a 2D flat magazine format into 3D living sculpture unlike anything seen before.
CLIENT : VISA AGENCY : TBWA
As part of the global VISA GO FOOTBALL campaign, We created Visa go Football app for the Hong Kong market, this app allow people to predict the score before the World Cup.
Intro video for the App
