CLIENT: Mercedes China AGENCY: Ogilvy
Our objective is to change the perception of B-class as the new family car, a family not just about you and your spouse, a new family can mean anyone including your friends. The website expresses this through an exciting journey driving the B-Class. By using your weibo account we can analyze what type of driver you are and who could possibly be in your new family car. At the end it will generate a driver’s license for you to share with you and your friends.
Two things I like about this project, one is the fact we are repositioning the convention of a family car. Second is how we create interesting infographics out of social profile.
Check out the website